---
title: Analytics Dashboard Overview
description: "The Analytics Dashboard provides comprehensive insights into your campaign performance, helping you understand which promotions drive results and where to optimize. Analytics features require Smart Cycle Discounts Pro. **Analytics vs. Intelligence — what's the difference?** **Analytics** answers \"*what happened?*\" —…"
url: "https://webstepper.io/docs/smart-cycle-discounts/analytics-reporting/analytics-dashboard-overview/"
updated: "2026-04-14"
category: Analytics Reporting
---

# Analytics Dashboard Overview

The Analytics Dashboard provides comprehensive insights into your campaign performance, helping you understand which promotions drive results and where to optimize. Analytics features require Smart Cycle Discounts Pro.

**Analytics vs. Intelligence — what's the difference?**
 **Analytics** answers "*what happened?*" — historical revenue, conversions, ROI, charts, and exports. **Campaign Intelligence** answers "*what should I do now?*" — verdict (Blocked / Risk / Caution / Good / Ready), recommended action, and operational signals. Both pages use the same underlying order data, but they exist for different decisions. See the [Campaign Intelligence System](/docs/smart-cycle-discounts/campaign-management/campaign-intelligence-system/) for the live decision layer.

---

## Accessing Analytics

Navigate to **SC Discounts → Analytics** in your WordPress admin menu.

Free users see an upgrade prompt with preview of available metrics.

---

## Dashboard Layout

The Analytics Dashboard is organized into several sections:

| Section | Information |
| --- | --- |
| **Summary Cards** | Key metrics at a glance |
| **Revenue Chart** | Visual revenue trend over time |
| **Campaign Performance Table** | Per-campaign breakdown |
| **Top Products** | Best-selling discounted products |
| **Date Range Selector** | Filter by time period |

---

## Summary Cards

Four key metrics displayed prominently at the top:

### Total Revenue

- Sum of all orders containing discounted products
- Shows comparison to previous period (↑↓%)
- Currency matches your WooCommerce settings

### Total Conversions

- Number of orders with at least one discounted item
- Percentage change from previous period

### Total Discount Given

- Sum of all discount amounts applied
- Helps track promotion cost

### Average Order Value

- Mean value of orders with discounted items
- Useful for measuring upselling effectiveness

---

## Revenue Chart

Interactive line/bar chart showing revenue over time:

### Chart Options

- **View:** Daily, Weekly, or Monthly aggregation
- **Metric:** Revenue, Conversions, or Discount Amount
- **Chart Type:** Line or Bar

### Interactivity

- Hover over points for exact values
- Click legend items to show/hide data series
- Zoom by selecting a date range

### Comparison Mode

Toggle to overlay previous period data for trend comparison.

---

## Campaign Performance Table

Detailed breakdown by campaign:

| Column | Description |
| --- | --- |
| **Campaign** | Name (click to view campaign) |
| **Status** | Current status badge |
| **Revenue** | Total revenue generated |
| **Conversions** | Number of orders |
| **Units Sold** | Total items sold with discount |
| **Avg. Discount** | Average discount per item |
| **ROI** | Return on discount investment |

### Sorting and Filtering

- Click column headers to sort
- Filter by status (Active, All, Expired)
- Search by campaign name

---

## Top Products Widget

Shows best-performing discounted products:

### Information Displayed

- Product name and thumbnail
- Units sold during period
- Revenue generated
- Which campaign(s) discounted it

### Sorting Options

- By revenue (default)
- By units sold
- By discount percentage

---

## Date Range Selection

Control which time period analytics cover:

### Quick Presets

- **Today:** Current day only
- **Last 7 Days:** Past week
- **Last 30 Days:** Past month (default)
- **This Month:** Current calendar month
- **Last Month:** Previous calendar month
- **This Year:** Year to date
- **Custom:** Pick specific dates

### Custom Range

1. Click "Custom" in date selector
2. Pick start and end dates from calendar
3. Click "Apply"

---

## Understanding the Metrics

### Revenue Attribution

Revenue is attributed when:

- Order contains a product that was discounted by a campaign
- Order status is completed, processing, or on-hold
- Refunded orders are excluded

### Conversion Definition

A conversion counts when:

- Customer completes checkout
- Cart contained at least one discounted product
- One order = one conversion (regardless of item count)

### Discount Amount

Total discount given is calculated as:

```
Original Price - Discounted Price = Discount Amount
Sum of all discount amounts = Total Discount Given
```

---

## Using Analytics Effectively

### Identify Winners

Sort campaigns by revenue to find your best performers. Analyze what makes them successful.

### Spot Underperformers

Low conversion campaigns may need:

- Better product selection
- Higher discount amount
- Different scheduling

### Track ROI

Compare discount given vs. revenue generated:

```
ROI = (Revenue - Discount Given) / Discount Given × 100%

Example:
Revenue: $10,000
Discount Given: $2,000
ROI: ($10,000 - $2,000) / $2,000 × 100% = 400%
```

### Optimize Timing

Use date comparisons to find optimal sale periods:

- Which days of week perform best?
- What duration works for flash sales?
- Is monthly or weekly cadence better?

---

## Dashboard Refresh

Analytics data updates:

- **Real-time:** Summary cards update as orders come in
- **Charts:** Refresh every few minutes
- **Manual:** Click "Refresh" button for immediate update

---

## Free vs. Pro Analytics

| Feature | Free | Pro |
| --- | --- | --- |
| Basic campaign count | ✓ | ✓ |
| Status overview | ✓ | ✓ |
| Revenue tracking | — | ✓ |
| Conversion metrics | — | ✓ |
| Revenue charts | — | ✓ |
| Product performance | — | ✓ |
| Custom date ranges | — | ✓ |
| Export reports | — | ✓ |
| Scheduled reports | — | ✓ |