---
title: Revenue and Conversion Tracking
description: "Smart Cycle Discounts Pro tracks revenue and conversions for all your campaigns, helping you measure the effectiveness of each promotion. This feature requires Smart Cycle Discounts Pro. --- ## What Gets Tracked ### Revenue Metrics | Metric | Definition |…"
url: "https://webstepper.io/docs/smart-cycle-discounts/analytics-reporting/revenue-and-conversion-tracking/"
updated: "2026-02-14"
category: Analytics Reporting
---

# Revenue and Conversion Tracking

Smart Cycle Discounts Pro tracks revenue and conversions for all your campaigns, helping you measure the effectiveness of each promotion. This feature requires Smart Cycle Discounts Pro.

---

## What Gets Tracked

### Revenue Metrics

| Metric | Definition |
| --- | --- |
| **Gross Revenue** | Total order value for orders with discounted items |
| **Discount Amount** | Total value of discounts applied |
| **Net Revenue** | Gross revenue minus discounts |
| **Average Order Value** | Mean order total for discounted orders |

### Conversion Metrics

| Metric | Definition |
| --- | --- |
| **Conversions** | Orders containing discounted products |
| **Units Sold** | Total quantity of discounted items sold |
| **Conversion Rate** | Percentage of store orders that include discounts |

---

## How Tracking Works

### Order Processing

When a customer completes an order:

1. System identifies products that had campaign discounts applied
2. Calculates the discount amount per item
3. Associates the order with the relevant campaign(s)
4. Updates analytics totals

### Attribution Rules

- **Single Campaign:** If product was discounted by one campaign, full attribution to that campaign
- **Priority Wins:** If multiple campaigns could apply, the winning (highest priority) campaign gets attribution
- **Multi-Product Orders:** Each product attributed to its own campaign; order totals split accordingly

### Example Attribution

```
Order #1234: $150 total
- Product A ($60, Campaign X at 20% off) → Campaign X gets $60 revenue, $12 discount
- Product B ($90, Campaign Y at 10% off) → Campaign Y gets $90 revenue, $9 discount

Campaign X: Revenue $60, Discount $12, 1 conversion
Campaign Y: Revenue $90, Discount $9, 1 conversion
```

---

## Revenue Tracking Details

### What Counts as Revenue

- Product line item totals (after discount)
- Orders in completed, processing, or on-hold status
- All currencies tracked in base currency equivalent

### What Doesn't Count

- Shipping costs
- Taxes
- WooCommerce coupon discounts (separate from campaigns)
- Refunded orders (subtracted from totals)
- Cancelled orders

### Discount Calculation

```
Original Price: $100
Campaign Discount: 25% off
Discounted Price: $75
Discount Amount: $25

If customer buys 3:
Revenue: $225
Discount Given: $75
Units Sold: 3
```

---

## Conversion Tracking Details

### Conversion Definition

One conversion = one order containing at least one discounted product.

### Conversion vs. Units

```
Order with 5 discounted items:
- Conversions: 1
- Units Sold: 5
```

### Multi-Campaign Orders

If an order contains products from multiple campaigns:

- Each campaign gets 1 conversion counted
- Revenue splits by product attribution

---

## Viewing Revenue Data

### Analytics Dashboard

Go to **SC Discounts → Analytics** to see:

- Overall revenue summary
- Revenue trend chart
- Per-campaign revenue breakdown

### Campaign Overview Panel

Click any campaign to see its specific metrics:

- Total revenue attributed
- Conversion count
- Average order value
- Trend compared to previous period

---

## Analyzing Revenue Performance

### Revenue per Campaign

Compare campaigns to identify top performers:

```
Campaign A: $5,000 revenue from 100 conversions ($50 AOV)
Campaign B: $8,000 revenue from 50 conversions ($160 AOV)
Campaign C: $2,000 revenue from 200 conversions ($10 AOV)
```

Campaign B has highest AOV despite fewer orders.

### Revenue vs. Discount

Calculate discount efficiency:

```
Campaign A: $5,000 revenue, $1,000 discount = 5:1 ratio
Campaign B: $8,000 revenue, $3,000 discount = 2.7:1 ratio
Campaign C: $2,000 revenue, $200 discount = 10:1 ratio
```

Campaign C is most efficient per discount dollar.

### Conversion Rate Analysis

Track what percentage of store orders include discounts:

```
Total Store Orders: 500
Orders with Discounts: 150
Discount Participation Rate: 30%
```

---

## Time-Based Analysis

### Daily Revenue

See which days perform best:

- Weekday vs. weekend patterns
- Peak hours (if tracked)
- Flash sale impact

### Weekly Trends

Identify weekly patterns:

- Best day for promotions
- Weekend deal effectiveness

### Monthly Comparison

Month-over-month growth tracking:

- Seasonal trends
- Holiday period impact
- Year-over-year comparison

---

## Refund Handling

When orders are refunded:

### Full Refund

- Revenue subtracted from campaign totals
- Conversion count decremented
- Units sold adjusted

### Partial Refund

- Revenue adjusted proportionally
- Conversion still counts (order existed)
- Units adjusted based on refunded items

---

## Data Retention

Analytics data is retained based on your settings:

- **Default:** 365 days of detailed data
- **Aggregated:** Summary data kept indefinitely
- **Configurable:** Adjust in Settings → Advanced

---

## Tips for Better Tracking

1. **Use clear campaign names:** Makes report reading easier
2. **Avoid overlapping products:** Cleaner attribution when campaigns don't compete
3. **Check data regularly:** Weekly review catches issues early
4. **Compare similar periods:** Weekend to weekend, not weekend to weekday
5. **Account for external factors:** Marketing pushes, seasonality, etc.