See Your Customers
Clearly
TrustLens gives every customer a 0–100 trust score and six segments — VIP, Trusted, Normal, Caution, Risk, Critical. Spot return abuse, coupon exploiters, and chargeback patterns before they scale. You stay in control: block, allowlist, or simply monitor.
Most Stores Discover Abuse Too Late
Serial returners, coupon exploiters, and chargebacks cost ecommerce businesses every day. By the time you spot the pattern, the damage is done. TrustLens scores every customer from 0–100 and puts them into six segments — so you see who's risky before they scale.
Every Customer. One Score. Six Segments.
TrustLens assigns every customer to a segment based on their behavior. Know who to protect and who to watch at a glance.
VIP
Your highest-trust customers. Prioritize perks and protect their checkout experience.
Trusted
Reliable shoppers with strong history and low risk signals.
Normal
Baseline behavior. Keep monitoring while TrustLens collects more signal depth.
Caution
Early warning behavior. Recommended for tighter review and notification rules.
Risk
Pattern suggests elevated abuse risk. Review before high-value fulfillment.
Critical
Strong abuse indicators. Consider block, strict limits, or manual approval flows.
Every Customer. One Score. Six Segments.
TrustLens assigns every customer to a segment based on their behavior. Know who to protect and who to watch at a glance.
VIP
Your best customers. Protect them.
Trusted
Strong history. Low risk.
Normal
Default until enough data.
Caution
Worth monitoring.
Risk
Review before large orders.
Critical
Consider blocking or limiting.
Simple flow. You stay in control.
From install to action in four steps. No jargon — just clarity.
Sync
TrustLens syncs with your WooCommerce store. Orders, returns, coupons, and account links are analyzed in the background.
Score
Each customer gets a trust score. The algorithm weighs returns, order history, coupon use, and more.
Segment
Customers are grouped into six segments: VIP, Trusted, Normal, Caution, Risk, Critical. See who's who at a glance.
You Decide
Block, allowlist, or just monitor. TrustLens never auto-blocks. You review. You decide.
See exactly what we look at in Detection Modules.
Six signals. One clear picture.
We analyze returns, orders, coupons, categories, linked accounts, and chargebacks—so you see exactly how each customer looks through the lens. Chargebacks is included in Pro.
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Signal 1
Returns
Spots serial returners and abuse patterns before they scale—so you can act, not react.
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Signal 2
Orders
Builds a clear picture of normal vs risky behavior over time—no guesswork.
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Signal 3
Coupons
Flags coupon abuse and exploit patterns—so discounts reward real customers, not abusers.
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Signal 4
Categories
Surfaces resellers, unusual buying patterns, and mismatched behavior—so you see who’s really shopping.
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Signal 5
Linked accounts
Surfaces multi-account abuse and linked risk—so one bad actor can’t hide behind many emails.
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Signal 6 · Pro
Chargebacks
Tracks chargeback and dispute signals—so you spot repeat abusers and protect revenue. Included in Pro.
All data stays in your store. TrustLens analyzes; you decide.
Start free. Upgrade when you’re ready.
TrustLens Free gives you scoring, dashboard, trust badges on every order, blocking, and core alerts. Pro adds automation rules, webhooks, scheduled reports, chargeback tracking, dispute evidence reports, and 10 advanced notification types.
Everything you need to see risk
- Trust score for every customer
- Six segments: VIP → Critical
- Dashboard with charts and KPIs
- Trust badges on WooCommerce orders list — filter and sort by segment
- Block, allowlist, or monitor
- Core notifications (weekly summary, high-risk, blocked checkout)
- All 5 detection modules (returns, orders, coupons, categories, linked accounts)
Automation, reporting & protection
- Everything in Free, plus:
- Automation Rules
- Webhooks
- Scheduled Reports
- Chargeback Tracking
- One-Click Dispute Evidence Report
- Advanced Notifications (10 types):
- High-Risk Order Alert
- Segment Change Alert
- Daily Digest
- High-Value Order Alert
- Repeat Refunder Alert
- Velocity Alert
- Score Recovery Alert
- New Customer Risk Alert
- Monthly Revenue Protection Report
- Chargeback Filed Alert
Choose your plan
Start free, upgrade when you need automation rules, webhooks, scheduled reports, chargeback tracking, dispute evidence reports, and advanced notifications.
Free
Get started with trust scoring
30 sites
Get TrustLens free- Trust score (0–100) for every customer
- Six segments: VIP → Critical
- Dashboard with charts and KPIs
- Trust badges on orders list with filtering & sorting
- Block, allowlist, or monitor by segment
- 5 detection modules: Returns, Orders, Coupons, Categories, Linked accounts
- Core notifications (weekly summary, high-risk, blocked checkout)
- Manual control mode: TrustLens never auto-blocks
Personal
For individual store owners
1 site
Get Personal- Everything in Free
- Chargeback Tracking
- One-Click Dispute Evidence Report
- Payment Method Risk Controls
- Velocity-Based Gateway Lock
- Linked Account Risk Protection
- Automation Rules
- Webhooks
- Scheduled Reports
- Advanced Notifications (10 types)
- 1 site license included
Business
For growing stores
5 sites
Get Business- Everything in Free
- Chargeback Tracking
- One-Click Dispute Evidence Report
- Payment Method Risk Controls
- Velocity-Based Gateway Lock
- Linked Account Risk Protection
- Automation Rules
- Webhooks
- Scheduled Reports
- Advanced Notifications (10 types)
- 5 sites included
- Great fit for scaling multi-store operations
Agency
For agencies & large stores
30 sites
Get Agency- Everything in Free
- Chargeback Tracking
- One-Click Dispute Evidence Report
- Payment Method Risk Controls
- Velocity-Based Gateway Lock
- Linked Account Risk Protection
- Automation Rules
- Webhooks
- Scheduled Reports
- Advanced Notifications (10 types)
- 30 sites — for agencies & multi-store
- Built for agency-scale client portfolios