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Trust Scoring

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Account Age Loyalty Bonus

Last Updated: June 4, 2026

The account-age bonus is a small positive contribution to the trust score that rewards customers who’ve been ordering from your...

Signals Explained

Last Updated: June 4, 2026

A signal is a single contribution to a trust score. Each detection module emits its own signal — sometimes multiple...

Six Customer Segments

Last Updated: June 4, 2026

TrustLens divides the 0–100 trust score into six segments. The segments are how you’ll think about customers day-to-day — segment...

The 0–100 Score

Last Updated: June 4, 2026

The trust score is a number from 0 to 100 attached to every scored customer in your store. It’s the...

How Trust Scoring Works

Last Updated: June 4, 2026

The TrustLens trust score is the single number that summarizes everything the plugin has learned about a customer. It’s calculated...