Brand Kit — Webstepper
Affiliate Brand Kit

Sell Webstepper
like you mean it. — here's everything you need.

Logos, banners, words, mockups. Designed once so you can promote in minutes. Paste your Freemius tracking link below and watch it weave itself into every snippet on this page.

30%
Commission rate
60 days
Cookie window
Recurring
On renewals
Monthly
PayPal payouts
Section 01 · Foundations

The five-second crash course in our visual identity.

Three small artifacts that summarize how Webstepper looks, reads, and sounds. Hover the colors to grab the hex.

Palette
Typography
Aa Bb
Poppins · 400–800 + italic
Voice
"Crafted, not assembled."Webstepper manifesto
Section 02 · Logos

Four variants for every surface.

SVG for the web, PNG when you need pixels. All four variants below — pick the one that matches the surface you're putting it on.

Full — Color webstepper-logo.svg
Full — Light webstepper-logo-light.svg
Glyph — Color webstepper-glyph.svg
Glyph — Light webstepper-glyph-light.svg
Glyph — Brand Square webstepper-glyph-brand.svg
App Icon — Dark webstepper-app-icon.svg
Wordmark — Dark webstepper-wordmark.svg
Wordmark — Light webstepper-wordmark-light.svg
Section 03 · Plugin Logos

Each plugin has its own visual identity.

When you're promoting a specific plugin, use the plugin logo — not the Webstepper umbrella logo. Your audience expects to see the product you're recommending.

SVG plays animations in browsers — use it on blogs and web pages. PNG is the clean static version for email, social, thumbnails, and print.

TrustLens Trust scoring · Fraud detection

Scores every WooCommerce customer 0–100 from real behavior. Eight detection modules — returns, coupons, chargebacks, card-testing, linked accounts, and more.

Product page →
Smart Cycle Discounts Discount engine · Campaign scheduler

Campaign-based discount engine for WooCommerce. Schedule sales weeks in advance, run recurring discounts, resolve conflicts with a priority system. No manual price updates.

Product page →
How tracking works

Your link is the handshake.

The program runs on Freemius. After you're approved, log in at users.freemius.comAffiliations, and you'll see one tracking link per Webstepper plugin you've been accepted into.

Links are per-plugin. A TrustLens link credits only TrustLens sales; an SCD link credits only SCD. Use the right link for the content you're publishing — or paste either one in the field at the top of this page and we'll bake it into every snippet automatically.

Standard usage: <a href="YOUR_TRACKING_LINK"><img src="..."></a>

Section 04 · Banners

Six sizes. One aesthetic.

Premium dark theme — Observatory aurora, brand-green CTA. Drop into any AdSense slot, partner placement, or your own newsletter. Click the snippet under any banner to copy the embed code with your tracking link already in place.

Section 05 · Voice & Words

The exact words we'd use.

Pre-approved tagline variants and product descriptions. Tone is professional and confident — not hype. Claims are verified against the live plugin features so you don't have to. Click any line to copy.

Section 06 · Email Swipe

Two emails, ready to land in inboxes.

Subject lines and body copy you can drop straight into your newsletter. Edit the intro to fit your voice — leave the rest alone. Click either email to copy the full subject + body.

Section 07 · Feed Templates

Posts designed for each platform.

X is short and pointed. LinkedIn is longer and consequential. Instagram is conversational. Each template is shaped for its platform — click to copy.

Section 08 · House Rules

Quick guardrails to keep things clean.

Most of these are obvious — but the two that catch people are brand bidding on Google and self-referrals through your own link. Both void commissions. Worth a quick read.

A

Do

  • Use the official logos and banners from this kit — don't redraw them
  • Disclose your affiliate relationship clearly, every time
  • Test the product before promoting it — your audience trusts you
  • Stick to the brand colors #10B981 and #0A1F1A for custom assets
  • Promote actual capabilities — real feature lists, real screenshots, accurate claims
  • Wrap every banner in your unique Freemius tracking link
  • Email your audience if your list policy supports promotions
  • Reach out via the contact form for custom co-marketing
B

Don't

  • Run paid ads on Webstepper brand keywords — "Webstepper", "TrustLens", "Smart Cycle Discounts"
  • Make claims we don't make — no "guaranteed results", no "100% fraud-proof"
  • Offer cashback or rebates funded by your commission — incentivized signups violate program terms
  • Use Webstepper in your domain, business name, or social handles
  • Edit, recolor, or distort the logos — ask for a new variant if you need one
  • Promote on spam, adult, or illegal-content websites — commissions will be voided
  • Send unsolicited email or DMs — only promote where you have audience permission
  • Self-refer through your own link — Freemius detects and voids self-referrals
  • Mix tracking links across plugins — TrustLens link for TrustLens content, SCD link for SCD content
Section 09 · FTC Disclosure

Pick the disclosure that fits your format.

US affiliates must follow the FTC's Endorsement Guides. Place disclosure before the affiliate link, in matching font size, where readers see it without scrolling. EU/UK have similar rules.

Need something custom?

We're small. Let's talk.

Custom banner sizes, co-marketing campaigns, exclusive promo codes for your audience, a higher commission tier for major partners — none of it is in the standard kit, all of it is on the table.

Drop us a note via the contact form with your audience size, promotion channel, and what you need. Usually back to you within a day.