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    Smart Cycle Discounts

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    Automate WooCommerce discount campaigns — schedule, target, and measure.

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Card Network Thresholds

3 min read

Card-network monitoring programs are how Visa, Mastercard, American Express, and Discover police the dispute rates of merchants on their networks. Crossing a program threshold means warnings, fees, increased scrutiny from your processor, and — at the extreme — account termination. This page documents the thresholds TrustLens tracks against, what each program does, and how to read the per-brand status.


Why These Programs Exist #

Card networks subsidize disputes. When a cardholder wins a chargeback, the merchant pays the network, the cardholder gets their money back, and the network absorbs administrative cost. Networks tolerate this at low rates because disputes are part of doing business. At high rates, networks treat the merchant as either fraudulent or operationally negligent — and the programs exist to push those merchants either toward compliance or off the network.

Once you’re in a program, getting out is slow. Most programs require sustained ratio improvement over 3+ months before you graduate.


Visa: VDMP and VFMP #

VDMP — Visa Dispute Monitoring Program #

Tier Threshold Consequence
Early Warning ≥ 0.65% dispute ratio with ≥ 75 disputes Notification, no fees yet
Standard ≥ 0.90% with ≥ 100 disputes Monthly fees, must remediate
Excessive ≥ 1.80% with ≥ 1,000 disputes Heavy fees, possible account termination

TrustLens defaults its Visa threshold reference to the Standard tier (0.90%).

VFMP — Visa Fraud Monitoring Program #

Tier Threshold Consequence
Standard ≥ 0.90% fraud ratio AND ≥ $75,000 fraud volume Monthly fees, remediation required
Excessive ≥ 1.80% fraud ratio AND ≥ $250,000 fraud volume Heavier fees

VFMP specifically targets disputes filed for fraud reason codes. The disputes that count toward this program are a subset of the disputes counted toward VDMP.


Mastercard: ECP #

ECP — Excessive Chargeback Program #

Tier Threshold Consequence
Excessive Chargeback Merchant (ECM) ≥ 1.50% with ≥ 100 disputes Monthly fees, remediation
High Excessive Chargeback Merchant (HECM) ≥ 3.00% with ≥ 300 disputes Heavy fees, processor scrutiny

Mastercard’s threshold is higher than Visa’s, which is why blended ratios that look “okay” against Visa might still be approaching Mastercard’s threshold for a Mastercard-heavy customer base.


American Express #

Amex doesn’t publish formal program tiers like Visa and Mastercard, but operates an “Excessive Disputes Program” with a typical threshold around 1.0%. Amex tends to enforce more rapidly than Visa or Mastercard — first-instance scrutiny can begin earlier.

Amex also weighs dispute outcomes more aggressively. A high lost-dispute rate (versus pending or won) accelerates scrutiny.


Discover #

Discover’s published threshold is approximately 1.0%, similar to Amex. Discover represents a smaller share of US e-commerce dispute volume than Visa or Mastercard, so Discover-specific risk tends to be most relevant for stores with significant Discover transaction shares.


How TrustLens Tracks Per-Brand #

Pro’s Chargeback Monitor shows a per-brand status row with:

  • Each brand’s current monthly ratio
  • Each brand’s threshold
  • A progress bar showing where you are relative to the threshold
  • A trailing-30-day rolling number alongside the calendar-month number

Brand attribution comes from gateway data — Stripe and WooPayments include the card brand on every transaction and dispute. For manually-entered disputes, the brand is required at entry time.


The Trailing-30-Day Window (Pro) #

Card networks often consider trailing-30-day windows in addition to calendar-month windows. The Pro Chargeback Monitor adds this view alongside the calendar-month view.

Why both matter: a calendar-month view resets every 30–31 days, which can hide a creeping problem. A merchant whose monthly ratio is consistently 0.85% never crosses 0.90% on the calendar view but would consistently be just over 0.85% on a trailing-30-day basis — and that’s the number most likely to trigger processor concern.


The Minimum Dispute Count #

Several program tiers require both a ratio threshold and a minimum dispute count (typically 75 or 100). This is important for small stores:

Store Size Likelihood of Program Entry
< 1,000 orders/month Low — even at 5% ratio, may not hit 100-dispute minimum
1,000–10,000 orders/month Moderate — dispute counts can clear the floor
10,000+ orders/month High — every percentage point of ratio is dozens of disputes

That said: even if you’re below the count threshold, a ratio over 1% is still abnormal and signals to your processor that something is wrong. Processors will often act before networks do.


What TrustLens Tracks vs What Networks Track #

The ratios TrustLens computes are based on the dispute data flowing into the plugin. There are edge cases where TrustLens’s view may differ slightly from your processor’s view:

  • Webhook delays. If Stripe or WooPayments webhook delivery is delayed, your TrustLens ratio may briefly trail the actual ratio.
  • Manual entry lag. If you delay logging disputes for PayPal / offline gateways, the ratio is artificially low until you catch up.
  • Dispute reversals. A won dispute typically still counts toward the network’s monitoring ratio for the month it was filed, even if the outcome was favorable to you. TrustLens follows the same convention.
  • Multi-currency stores. TrustLens counts disputes by count, not by currency-adjusted value. The fraud-volume thresholds (VFMP) are USD-denominated by Visa.

Reading the Per-Brand View #

On the Pro Chargeback Monitor page, the per-brand row tells you exactly where to focus. Common patterns:

  • One brand much higher than others. Usually a sign that the disputes are coming from a specific gateway or customer cohort. Investigate by gateway.
  • All brands rising together. Operational issue — fulfillment problems, product issues, refund policy disputes.
  • Amex disproportionately high. Often indicates friendly-fraud-prone customer base; Amex cardholders dispute at higher rates and often win.
  • Visa fraud ratio rising but standard ratio stable. Card testing — fraud-reason disputes are growing while overall disputes stay flat.
Updated on June 18, 2026

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Table of Contents
  • Why These Programs Exist
  • Visa: VDMP and VFMP
    • VDMP — Visa Dispute Monitoring Program
    • VFMP — Visa Fraud Monitoring Program
  • Mastercard: ECP
    • ECP — Excessive Chargeback Program
  • American Express
  • Discover
  • How TrustLens Tracks Per-Brand
  • The Trailing-30-Day Window (Pro)
  • The Minimum Dispute Count
  • What TrustLens Tracks vs What Networks Track
  • Reading the Per-Brand View
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  • WordPress
    Back
    Products
    Smart Cycle DiscountsDiscount automation › TrustLensCustomer trust intel › Cycle AI AIPlain-English campaigns ›
    New pluginComing soon
    Resources & toolsDocs, pricing, support ›
    Smart Cycle Discounts

    Smart Cycle Discounts

    Automate WooCommerce discount campaigns — schedule, target, and measure.

    62%
    Free Pro $59 5 discount types Recurring
    Jump into the page
    How it works Capabilities Promo codes Pricing
    Docs
    Getting started Discount types Scheduling
    Explore Smart Cycle Discounts → Changelog
    TrustLens

    TrustLens

    Customer trust intelligence — score buyers, spot abuse, protect revenue.

    Trust 86
    Free Pro $79 6 segments Abuse detection
    Jump into the page
    How it works Detection Outcomes Pricing
    Docs
    Trust scoring Detection modules Card-testing defense
    Explore TrustLens → Verify a report Changelog

    Cycle AI inside Smart Cycle Discounts

    Describe a sale in plain English — Cycle AI builds the whole campaign.

    “20% off hoodies this weekend”
    Included in Pro Natural language Catalog-aware
    See it work

    Type a sentence, get a ready-to-launch discount campaign that already understands your products, prices, and schedule.

    Live demo How it works
    Meet Cycle AI →

    A new plugin Coming soon

    Something is loading in the lab. Join the list to get the reveal first.

    Notify me on launch →

    Resources & tools

    Everything around the plugins — docs, free tools, and help.

    Learn
    Documentation Pricing & bundle Support
    Free tools
    Discount Calculator Sale Calendar
    Stay current
    SCD changelog TrustLens changelog
    Compare all plans →
    Secure checkout WordPress.org 14-day refund View pricing →
  • Affiliate
    Back
    Program
    OverviewHow the program works How it works4 steps from apply to earn Commission details30% · 60-day cookie · recurring
    Get started
    Apply nowOpen Takes ~2 minutes Earnings calculatorEstimate your monthly income FAQPayouts, cookies, renewals
    Resources
    Brand kitLogos, banners, copy, social PlaybookTactics that actually convert FTC disclosureHow to disclose properly Affiliate termsFull program agreement Contact teamOpen the contact form
    Earn 30% recurring on every saleFree to join · 60-day cookie · monthly PayPal payouts Apply now
  • Blog
  • DOCS
    Back
    Docs & resources

    Guides, references, and answers for every Webstepper plugin.

    Smart Cycle DiscountsAutomated WooCommerce discount campaigns
    Getting started› Discount types› Cycle AI›
    TrustLensCustomer trust & fraud intelligence
    Trust scoring› Detection modules› Card-testing defense›
    Docs home Guides FAQ Pricing Support
    WordPress tools that solve real problems
  • Contact Us
  • About
    Back
    Company

    Our Story

    Founded 2020

    Built by store owners, for store owners. We make WordPress tools that solve real problems.

    Learn more
    Built from experienceTools we use ourselves
    Time is preciousSimple, intuitive UX
    Real supportTalk to the founders
    Legal & contact
    Contact us Privacy policy Terms of service Refund policy
    14-day money-backNo questions asked
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