Skip to navigation Skip to main content

Trick-or-Treat Sale 30% off every Pro plan with code

Ends Oct 31 Pick your treatShop

Trick-or-Treat Sale 30% off every Pro plan with code

Ends Oct 31 Pick your treatShop
  • WordPress
    Products
    Smart Cycle DiscountsDiscount automation › TrustLensCustomer trust intel › Cycle AI AIPlain-English campaigns ›
    New pluginComing soon
    Resources & toolsDocs, pricing, support ›
    Smart Cycle Discounts

    Smart Cycle Discounts

    Automate WooCommerce discount campaigns — schedule, target, and measure.

    62%
    Free Pro $59 5 discount types Recurring
    Jump into the page
    How it works Capabilities Promo codes Pricing
    Docs
    Getting started Discount types Scheduling
    Explore Smart Cycle Discounts → Changelog
    TrustLens

    TrustLens

    Customer trust intelligence — score buyers, spot abuse, protect revenue.

    Trust 86
    Free Pro $79 6 segments Abuse detection
    Jump into the page
    How it works Detection Outcomes Pricing
    Docs
    Trust scoring Detection modules Card-testing defense
    Explore TrustLens → Verify a report Changelog

    Cycle AI inside Smart Cycle Discounts

    Describe a sale in plain English — Cycle AI builds the whole campaign.

    “20% off hoodies this weekend”
    Included in Pro Natural language Catalog-aware
    See it work

    Type a sentence, get a ready-to-launch discount campaign that already understands your products, prices, and schedule.

    Live demo How it works
    Meet Cycle AI →

    A new plugin Coming soon

    Something is loading in the lab. Join the list to get the reveal first.

    Notify me on launch →

    Resources & tools

    Everything around the plugins — docs, free tools, and help.

    Learn
    Documentation Pricing & bundle Support
    Free tools
    Discount Calculator Sale Calendar
    Stay current
    SCD changelog TrustLens changelog
    Compare all plans →
    Secure checkout WordPress.org 14-day refund View pricing →
  • Affiliate
    Program
    OverviewHow the program works How it works4 steps from apply to earn Commission details30% · 60-day cookie · recurring
    Get started
    Apply nowOpen Takes ~2 minutes Earnings calculatorEstimate your monthly income FAQPayouts, cookies, renewals
    Resources
    Brand kitLogos, banners, copy, social PlaybookTactics that actually convert FTC disclosureHow to disclose properly Affiliate termsFull program agreement Contact teamOpen the contact form
    Earn 30% recurring on every saleFree to join · 60-day cookie · monthly PayPal payouts Apply now
  • Blog
  • DOCS
    Docs & resources

    Guides, references, and answers for every Webstepper plugin.

    Smart Cycle DiscountsAutomated WooCommerce discount campaigns
    Getting started› Discount types› Cycle AI›
    TrustLensCustomer trust & fraud intelligence
    Trust scoring› Detection modules› Card-testing defense›
    Docs home Guides FAQ Pricing Support
    WordPress tools that solve real problems
  • Contact Us
  • About
    Company

    Our Story

    Founded 2020

    Built by store owners, for store owners. We make WordPress tools that solve real problems.

    Learn more
    Built from experienceTools we use ourselves
    Time is preciousSimple, intuitive UX
    Real supportTalk to the founders
    Legal & contact
    Contact us Privacy policy Terms of service Refund policy
    14-day money-backNo questions asked
Popular requests
  • smart cycle discounts
  • trustlens
  • chargeback protection
GET STARTED

Glossary

1
  • TrustLens Glossary

Detection Modules

10
  • Store Trust Network
  • Card Testing Defense
  • Chargeback Tracking
  • Shipping Anomalies
  • Linked Accounts Detection
  • Category Aware Risk
  • Coupon Abuse Detection
  • Order Pattern Analysis
  • Return Abuse Detection
  • Modules Overview

Card Testing Defense

9
  • Attack History
  • Allowlists
  • Geo Diversity
  • Auto Escalation
  • Fingerprinting
  • VIP Bypass
  • Panic Button
  • Velocity Thresholds
  • Overview

Chargeback Monitor

7
  • Ratio Email Alerts
  • Dispute Evidence Report
  • Chargeback Monitor
  • Manual Dispute Entry
  • Stripe WooPayments Ingestion
  • Card Network Thresholds
  • Chargeback Ratio Alert

Customer Management

7
  • Admin Notes
  • Checkout Enforcement
  • Order Trust Column
  • Bulk Actions
  • Blocking and Allowlisting
  • Customer Detail Profile
  • Customer List

Automation

7
  • Async Dispatch Retries
  • Webhooks and HMAC
  • Rule Inspector
  • Actions Reference
  • Conditions Reference
  • Triggers Reference
  • Automation Overview

Trust Scoring

5
  • Account Age Loyalty Bonus
  • Signals Explained
  • Six Customer Segments
  • The 0–100 Score
  • How Trust Scoring Works
View Categories
  • Home
  • Docs
  • Trustlens
  • Customer Management
  • Order Trust Column

Order Trust Column

4 min read

0:00 / 5:50
  • View as Markdown Open this page as plain Markdown (opens in a new tab)
  • Open in ChatGPT Ask questions about this page (opens in a new tab)
  • Open in Claude Ask questions about this page (opens in a new tab)
  • Open in Google AI Studio Ask questions about this page (Google account required) (opens in a new tab)

TrustLens integrates directly into the WooCommerce orders list by adding a Trust column. Every order shows the customer’s segment badge inline with the other order data, sortable and filterable by segment. This means moderation context is visible everywhere you already work with orders — no need to context-switch to a separate page to see who’s behind an order.


What the Column Shows #

For each order in the WooCommerce orders list, right after the order number:

  • The customer’s segment badge (color-coded; Normal, Trusted and VIP badges are slightly faded so Caution, Risk and Critical stand out)
  • Click-through to the TrustLens customer detail page — hover the badge for the segment name
  • A “Verify” or “Flagged” mark when a Pro automation rule ran Require Verification or Flag for Review on the order (hover for the rule name)

The column shows the segment, not the numeric score — open the order or the profile for the score. The values are read from the customer’s record at the time of page load — so they reflect the customer’s current segment, not the segment at the time the order was placed.


Sorting and Filtering #

The Trust column header is clickable to sort orders by segment severity — Critical, Risk, Caution, Normal, Trusted, VIP, or the reverse. The orders list filter bar adds an “All trust segments” dropdown to show only orders from one segment (VIP, Trusted, Normal, Caution, Risk or Critical).

Sorting and filtering match orders to customers through an email hash TrustLens stores on each order when it’s placed through checkout (existing orders are backfilled once after activation). Orders created another way — for example in the admin — still show their badge but may not be picked up by the segment filter.

Common workflow patterns enabled by sort/filter:

  • Daily moderation: Filter to Critical (then Risk) orders, sort by date desc, review one by one
  • VIP fast-track: Filter to VIP orders, ensure fulfillment is prioritized
  • Risk cohort fulfillment hold: Filter to Risk orders, bulk update status to On Hold pending review

The Order Edit Page #

Open any order in the WooCommerce admin. In the sidebar, TrustLens adds a Customer Trust meta box showing:

  • The customer’s current segment badge and trust score (out of 100, with a bar)
  • Their order count, returns and return rate
  • “Review this order carefully.” for Risk and Critical customers
  • A “View full profile” link to the customer detail page
  • Pro: a link to the Dispute Evidence Report, and a Store Trust Network line when that’s active

It reads “No trust data available for this customer.” when the billing email has no TrustLens record. Block, allowlist and recalculate are on the customer profile, one click away. This is the right place to make per-order moderation decisions — you see the customer’s risk in context with the order’s specifics (amount, items, shipping address).

The meta box is controlled by Settings → General → Order Warnings (“Show customer trust info on order edit screen”), which is on by default.


Why Current Score, Not Score-at-Order-Time? #

Both the Trust column and the meta box show the customer’s current state because the most common workflow question is “should I act on this order now?” — and that depends on the customer’s current state, not their historical state.

TrustLens doesn’t store the score each order was placed at. For post-hoc analysis (“the customer was Trusted when they placed this order but is now Critical — what changed?”), look at the Recent activity and signals on the customer’s profile.


Enabling and Disabling the Column #

The Trust column is always added to the orders list. WordPress’s standard screen-options menu on the orders list page lets users hide it per-user if they don’t want to see it:

  1. Open the WooCommerce orders list
  2. Click Screen Options in the top-right
  3. Uncheck Trust

The setting is per-user, so different team members can have different column visibility. There’s no setting that removes the column for all users.


HPOS Compatibility #

The Trust column works on both legacy and HPOS (High-Performance Order Storage) order tables. TrustLens declares HPOS compatibility, so WooCommerce’s compatibility checks pass without modification.

If you’ve migrated from legacy to HPOS, the Trust column continues to work without any TrustLens-side intervention. The badge is read from the customer record (which is TrustLens-owned); the segment filter and sort use the email-hash order meta, which is stored through WooCommerce’s order API on either storage.


The Performance Story #

Adding a custom column to the WooCommerce orders list can be a performance trap if it triggers extra queries per order. TrustLens keeps the cost small:

  1. For each visible order, TrustLens hashes the billing email
  2. The customer record is fetched with one indexed lookup the first time that customer appears on the page
  3. The result is cached for the rest of the page render
  4. Further orders from the same customer read from the in-memory cache

Net cost: at most one small indexed query per distinct customer on the page (typically 20 orders per page). Negligible.


What About Orders Without a Customer Record? #

When the order’s billing email doesn’t match any TrustLens customer record — for example an order from before Historical Sync ran — the Trust column shows a gray “New” badge. Orders with no billing email show no badge.

Customers below the minimum-orders threshold do have a record, so their orders show their current segment like everyone else’s.


Bulk Actions from the Orders List #

TrustLens doesn’t add bulk actions to the WooCommerce orders list itself — WooCommerce’s bulk action surface is reserved for order-level actions (mark complete, refund, etc.). For customer-level bulk actions, use the Customers list.

However, if you want to bulk-block customers based on their order activity, the workflow is:

  1. On the WooCommerce orders list, filter to the relevant order cohort (e.g. recently disputed orders)
  2. Note the customers
  3. Go to the TrustLens Customers list
  4. Search for or filter to those customers
  5. Bulk Block

Color Reference #

Segment Color Quick Read
VIP Green Premium order — handle carefully
Trusted Blue Reliable customer — normal processing
Normal Gray Average — normal processing
Caution Yellow Watch — review on suspicion
Risk Orange Investigate before processing
Critical Red Hold for review or block

Same colors as elsewhere in TrustLens, so segment recognition transfers across admin contexts.

Updated on October 18, 2026

What are your Feelings

  • Happy
  • Normal
  • Sad

Share This Article :

  • Facebook
  • X
  • LinkedIn
  • Pinterest
Checkout EnforcementBulk Actions
Table of Contents
  • What the Column Shows
  • Sorting and Filtering
  • The Order Edit Page
  • Why Current Score, Not Score-at-Order-Time?
  • Enabling and Disabling the Column
  • HPOS Compatibility
  • The Performance Story
  • What About Orders Without a Customer Record?
  • Bulk Actions from the Orders List
  • Color Reference
Newsletter

Insights that grow your business

Join thousands of WooCommerce store owners who get actionable tips, plugin updates, and industry news every week — plus 10% off either of our plugins as a welcome.

We respect your privacy. Unsubscribe at any time.

10% off welcome gift — A code for either plugin, on us
Weekly updates — Fresh content every Tuesday
Exclusive content — Tips you won't find on our blog
Early access — Be first to know about new plugins
Webstepper
Weekly WooCommerce Tips
Just now
This week: 5 proven strategies to boost your average order value using smart discount campaigns...
10% off inside
Webstepper

Tools for store owners who'd rather grow than grind.

Simple, powerful plugins that help WooCommerce store owners sell more — without the learning curve.

Products

  • Smart Cycle Discounts
  • TrustLens
  • Discount Calculator
  • Sale Calendar

Company

  • About Us
  • Blog
  • Contact
  • Affiliates
  • Log In

Resources

  • Help Center
  • Guides
  • Verify a report
  • Affiliate Program
  • Become a Partner

Questions? We actually answer.

Real humans, real help. No bots, no runaround. Usually within a few hours.

Get in touch
Operated by Setmood LLC · 7901 4th St N, St Petersburg, FL 33702 · United States

© 2026 Webstepper. All rights reserved.

Privacy Terms Refunds
Visa Mastercard PayPal Apple Pay Google Pay & more

Halloween sale · ends Oct 31

Trick or treat?

Pick a door. Either way you leave with 30% off Pro.

Your treat

30% off

--days --hrs --min --sec
Claim it

Paste the code at checkout.

Renewals keep the discount · 14-day money-back guarantee

Halloween sale

That's a wrap for Halloween.

The sale ended at midnight. Both plugins are still free on WordPress.org, and Pro plans start at $59/year.

See plans
  • WordPress
    Back
    Products
    Smart Cycle DiscountsDiscount automation › TrustLensCustomer trust intel › Cycle AI AIPlain-English campaigns ›
    New pluginComing soon
    Resources & toolsDocs, pricing, support ›
    Smart Cycle Discounts

    Smart Cycle Discounts

    Automate WooCommerce discount campaigns — schedule, target, and measure.

    62%
    Free Pro $59 5 discount types Recurring
    Jump into the page
    How it works Capabilities Promo codes Pricing
    Docs
    Getting started Discount types Scheduling
    Explore Smart Cycle Discounts → Changelog
    TrustLens

    TrustLens

    Customer trust intelligence — score buyers, spot abuse, protect revenue.

    Trust 86
    Free Pro $79 6 segments Abuse detection
    Jump into the page
    How it works Detection Outcomes Pricing
    Docs
    Trust scoring Detection modules Card-testing defense
    Explore TrustLens → Verify a report Changelog

    Cycle AI inside Smart Cycle Discounts

    Describe a sale in plain English — Cycle AI builds the whole campaign.

    “20% off hoodies this weekend”
    Included in Pro Natural language Catalog-aware
    See it work

    Type a sentence, get a ready-to-launch discount campaign that already understands your products, prices, and schedule.

    Live demo How it works
    Meet Cycle AI →

    A new plugin Coming soon

    Something is loading in the lab. Join the list to get the reveal first.

    Notify me on launch →

    Resources & tools

    Everything around the plugins — docs, free tools, and help.

    Learn
    Documentation Pricing & bundle Support
    Free tools
    Discount Calculator Sale Calendar
    Stay current
    SCD changelog TrustLens changelog
    Compare all plans →
    Secure checkout WordPress.org 14-day refund View pricing →
  • Affiliate
    Back
    Program
    OverviewHow the program works How it works4 steps from apply to earn Commission details30% · 60-day cookie · recurring
    Get started
    Apply nowOpen Takes ~2 minutes Earnings calculatorEstimate your monthly income FAQPayouts, cookies, renewals
    Resources
    Brand kitLogos, banners, copy, social PlaybookTactics that actually convert FTC disclosureHow to disclose properly Affiliate termsFull program agreement Contact teamOpen the contact form
    Earn 30% recurring on every saleFree to join · 60-day cookie · monthly PayPal payouts Apply now
  • Blog
  • DOCS
    Back
    Docs & resources

    Guides, references, and answers for every Webstepper plugin.

    Smart Cycle DiscountsAutomated WooCommerce discount campaigns
    Getting started› Discount types› Cycle AI›
    TrustLensCustomer trust & fraud intelligence
    Trust scoring› Detection modules› Card-testing defense›
    Docs home Guides FAQ Pricing Support
    WordPress tools that solve real problems
  • Contact Us
  • About
    Back
    Company

    Our Story

    Founded 2020

    Built by store owners, for store owners. We make WordPress tools that solve real problems.

    Learn more
    Built from experienceTools we use ourselves
    Time is preciousSimple, intuitive UX
    Real supportTalk to the founders
    Legal & contact
    Contact us Privacy policy Terms of service Refund policy
    14-day money-backNo questions asked
We use cookies to improve your experience on our website. By browsing this website, you agree to our use of cookies.
More info More info Accept