Recurring Campaigns

Recurring campaigns automatically repeat on a defined schedule, eliminating the need to manually recreate promotions. Set up a pattern once, and Smart Cycle Discounts handles the rest. This is a Pro feature.

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How Recurring Campaigns Work #

When you enable recurring, the campaign creates multiple occurrences based on your pattern:

• Pattern: How often the campaign repeats (daily, weekly, monthly)
• Occurrence: Each individual run of the campaign
• Duration: How long each occurrence lasts

Example #

Pattern: Weekly on Saturday and Sunday
Duration: 2 days per occurrence
Result: Every weekend, the campaign automatically activates Saturday 00:00 and ends Monday 00:00

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Enabling Recurring Schedule #

1. In Step 4 (Schedule), look for the “Recurring Schedule” section
2. Toggle “Enable Recurring” to on
3. Configure the pattern options that appear

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Recurring Patterns #

Daily Recurring #

Campaign runs every X days.

Setting	Description	Example
Interval	Every X days	Every 1 day = daily, Every 2 days = alternate days
Duration	How long each occurrence runs	24 hours, 12 hours, etc.

Use Cases #

• Daily deal: New featured product every day
• Happy hour: 2-hour discount every afternoon
• Alternate day sale: Discount every other day

Weekly Recurring #

Campaign runs on specific days of the week.

Setting	Description	Example
Days of Week	Which days to run	Saturday, Sunday (weekend sale)
Interval	Every X weeks	Every 1 week, Every 2 weeks (bi-weekly)

Day Selection #

Click to select one or more days:

• Mon, Tue, Wed, Thu, Fri, Sat, Sun
• Multiple days create a continuous occurrence (Sat + Sun = weekend)

Use Cases #

• Weekend sale: Every Saturday and Sunday
• Mid-week deal: Every Wednesday
• Bi-weekly paycheck sale: Every other Friday

Monthly Recurring #

Campaign runs on specific dates each month.

Setting	Description	Example
Day of Month	Which date(s) to run	1st, 15th, Last day
Interval	Every X months	Every 1 month, Every 3 months (quarterly)

Special Date Options #

• First day: 1st of each month
• Last day: Automatically adjusts for month length (28, 29, 30, or 31)
• Specific date: e.g., 15th of each month

Use Cases #

• Monthly clearance: Last weekend of each month
• First-of-month sale: 1st through 3rd of each month
• Quarterly event: Every 3 months

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Occurrence Duration #

Each occurrence has its own duration:

Pattern	Duration Options
Daily	Hours within the day (e.g., 09:00-17:00)
Weekly	Full days selected (e.g., Sat 00:00 to Mon 00:00)
Monthly	Date range within the month (e.g., 1st-3rd)

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Recurrence End Options #

Control when the recurring pattern stops:

Never (Indefinite) #

• Campaign recurs forever until manually stopped
• Best for: Evergreen promotions, ongoing weekly deals

After X Occurrences #

• Campaign runs a specific number of times then stops
• Example: Run for 12 weekends (3 months of weekly sales)

On Specific Date #

• Campaign recurs until a specific end date
• Example: Weekly sale through the holiday season (ends Dec 31)

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Occurrence Preview #

The wizard shows a preview of upcoming occurrences:

Upcoming Occurrences:
1. Dec 21-22, 2025 (Sat-Sun)
2. Dec 28-29, 2025 (Sat-Sun)
3. Jan 4-5, 2026 (Sat-Sun)
4. Jan 11-12, 2026 (Sat-Sun)
... and more

This helps you verify the pattern is correct before launching.

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Configuration Examples #

Weekend Flash Sale #

Pattern: Weekly
Days: Saturday, Sunday
Interval: Every 1 week
Ends: Never

Result: Every weekend, automatically

Happy Hour Daily #

Pattern: Daily
Interval: Every 1 day
Time: 16:00 - 18:00
Ends: Never

Result: 2-hour discount every day from 4-6 PM

Monthly Clearance #

Pattern: Monthly
Day: Last day of month
Duration: 3 days (last day through 2nd of next month)
Interval: Every 1 month
Ends: After 12 occurrences

Result: Year of monthly clearance sales

Bi-Weekly Payday Sale #

Pattern: Weekly
Day: Friday
Interval: Every 2 weeks
Ends: On December 31, 2025

Result: Every other Friday through year-end

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Editing Recurring Campaigns #

Changing the Pattern #

When you edit a recurring campaign’s pattern:

• Future occurrences regenerate based on the new pattern
• Past occurrences remain unchanged (historical record)
• Currently active occurrence completes as scheduled

Pausing Recurring Campaigns #

• Pausing stops the current occurrence immediately
• Future occurrences are suspended
• Resuming reactivates the pattern from the current date

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Health Score for Recurring Campaigns #

The health system provides specific feedback for recurring campaigns:

Check	Warning	Recommendation
Very frequent recurrence	Daily for long periods	Consider if this should be an always-on campaign instead
Overlapping occurrences	Pattern creates overlap	Adjust duration or frequency
Long running indefinite	No end date set	Reminder to periodically review

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Best Practices #

1. Start simple: Begin with weekly patterns before complex monthly setups
2. Use preview: Always verify the occurrence preview matches your intent
3. Set end conditions: Even if far in the future, having an end date prompts review
4. Consider overlap: Ensure occurrences don’t conflict with other campaigns
5. Document patterns: Use the description field to note the recurring intent
6. Review periodically: Check recurring campaigns quarterly to ensure they’re still relevant

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Common Questions #

Can I have multiple recurring campaigns? #

Yes. Each campaign has its own pattern. Use priorities to control which applies when they overlap.

What if I miss an occurrence? #

If the site was down during a scheduled occurrence, that occurrence is skipped. The next scheduled occurrence proceeds normally.

Can I skip one occurrence? #

Not directly. Options:

• Pause the campaign and resume after the occurrence would have passed
• Create a higher-priority campaign that overrides during that period

How are random products handled in recurring? #

If using “Random Products” selection, new random products are selected for each occurrence—different products each time the campaign runs.