Bundle Discount Campaign

Bundle discount campaigns are ideal when you want customers to buy a complete set of related products together. This use case shows how to launch a practical, margin-safe bundle offer. Bundle discounts require Smart Cycle Discounts Pro.

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Use Case: “Desk Setup Bundle” #

Business Goal #

Increase average order value by encouraging customers to buy a full desk setup instead of single items.

Bundle Contents #

• Mechanical Keyboard
• Wireless Mouse
• Desk Mat

Offer #

Fixed Bundle Price: All 3 items for $149.99

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Why This Works #

• Clear value: One simple price for the full set
• Cross-sell lift: Converts accessory add-ons into default purchase behavior
• Better checkout confidence: Customers see a complete solution, not separate decisions

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Step-by-Step Setup #

Step 1: Basic Information #

1. Go to SC Discounts → Add New Campaign
2. Set:
   • Campaign Name: Desk Setup Bundle
   • Priority: 4 (High)
3. Click Next

Step 2: Product Selection #

1. Choose any standard product selection mode (bundle logic is configured in Step 3)
2. Click Next

Step 3: Discount Configuration #

1. Select Bundle Deals
2. In Bundle Products, select:
   • Mechanical Keyboard
   • Wireless Mouse
   • Desk Mat
3. Set Discount Type to Fixed Bundle Price
4. Set Discount Value to 149.99
5. Click Next

Step 4: Schedule #

1. Set start/end dates for your promotion window
2. For evergreen bundles, leave end date open if that fits your strategy
3. Click Next

Step 5: Review and Publish #

1. Confirm bundle products and bundle pricing mode
2. Check health warnings (if any)
3. Click Publish

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Expected Cart Behavior #

Complete Bundle #

Discount applies only when all required bundle products are present in cart.

Incomplete Bundle #

No bundle discount is applied until the missing item(s) are added.

Uneven Quantities #

If quantities don’t form full sets, only complete-set quantities are discounted.

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Example Calculations #

Complete Set #

Regular prices:
- Keyboard: $89.99
- Mouse:    $49.99
- Mat:      $29.99
Regular total: $169.97

Bundle price: $149.99
Customer savings: $19.98

Partial Set (No Discount Yet) #

Cart:
- Keyboard: 1
- Mouse:    1
- Mat:      0

Result: Bundle discount does not apply

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Optimization Tips #

• Use a strong bundle name: “Desk Setup Bundle” performs better than generic labels
• Keep bundle size tight: 2-4 items usually converts best
• Use high intent items: include products commonly bought together
• Test headline pricing: e.g. $149.99 vs $149.00 vs $145.00
• Set priority intentionally: avoid unexpected overrides from lower-value campaigns

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Common Mistakes to Avoid #

• Including low-stock items that frequently break bundle completeness
• Setting bundle discount so high that margin becomes negative
• Running overlapping campaigns at higher priority on the same products
• Not testing mixed-quantity carts before launch

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Related Docs #

• Bundle Discounts (full reference): Setup modes, quantity behavior, troubleshooting
• Discount Stacking and Priority: How conflicts are resolved
• Campaign Overview Panel: Validate live campaign settings quickly