Built by store owners,
for store owners
We're a husband-and-wife team building WordPress tools that solve the problems we faced ourselves.
Our Story
From custom code to products everyone can use
Our journey with WordPress began in 2020. What started as curiosity quickly turned into passion, leading us through countless projects β from personal websites to full-scale ecommerce businesses.
Running online stores together, we kept running into the same frustrations. Even in 2025, there are essential functions that should be simple to access but aren't. Features that would save hours of work were either missing entirely or locked behind overly complex solutions.
So we did what any determined developers would do: we built our own solutions. Custom plugins that solved our exact problems. Code that made our stores easier to manage and our lives a little less complicated β with our four-legged supervisor keeping us company during late-night coding sessions.
After seeing how much these tools helped us, we realized others were likely facing the same challenges. That's when Webstepper was born β a way to share what we'd built and help fellow store owners focus on growing their businesses instead of fighting their tools.
"We believe you should spend your time growing your business, not wrestling with your website. That's why we build tools that just work."
What We Believe
Our guiding principles
Built from Experience
Every feature we build solves a problem we've faced ourselves. No guesswork β just practical solutions that actually help.
Time is Precious
Your time should go toward growing your business, not configuring complicated settings. We keep things simple and intuitive.
Real Support
When you reach out, you're talking to the people who built the product. We're here to help you succeed.
Our first plugin is just the beginning
Smart Cycle Discounts helps WooCommerce stores easily manage discount campaigns and increase sales β without the complexity. It's the first of many tools we're building to make your life easier.
Explore Smart Cycle DiscountsSmall team, big commitment β you'll always reach the people who built the product.