See your customers clearly.
TrustLens scores every WooCommerce customer from 0 to 100 and sorts them into six segments — VIP to Critical. Catch return abuse, coupon exploiters, fraud rings, and card-testing attacks before they cost you. You stay in control: block, allowlist, or simply watch.
Most Stores Discover Abuse Too Late
Serial returners, coupon exploiters, and chargebacks cost ecommerce businesses every day. By the time you spot the pattern, the damage is done. TrustLens scores every customer from 0–100 and puts them into six segments — so you see who's risky before they scale.
Every Customer. One Score. Six Segments.
TrustLens assigns every customer to a segment based on their behavior. Know who to protect and who to watch at a glance.
VIP
Your highest-trust customers. Prioritize perks and protect their checkout experience.
Trusted
Reliable shoppers with strong history and low risk signals.
Normal
Baseline behavior. Keep monitoring while TrustLens collects more signal depth.
Caution
Early warning behavior. Recommended for tighter review and notification rules.
Risk
Pattern suggests elevated abuse risk. Review before high-value fulfillment.
Critical
Strong abuse indicators. Consider block, strict limits, or manual approval flows.
From raw orders to a clear decision.
TrustLens turns your existing WooCommerce data into actionable customer intelligence — four stages, fully automatic, ending with the only thing the plugin can't do for you: your call.
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01
Sync Connect your store data
TrustLens reads orders, refunds, coupons, addresses, payment methods, and chargebacks from WooCommerce. Run Historical Sync once to backfill years of behavior — async, in the background.
#48217 · paid $184#48201 · refund −$92#48164 · dispute VDMP -
02
Score Eight signals, one trust score
Each detection module emits a signed signal — positive (loyalty, account age) or negative (returns, coupon abuse, disputes). TrustLens combines them into a single 0–100 trust score, recalculated whenever data changes.
73/ 100 -
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Segment Placed on the spectrum
Every score lands in one of six segments — Critical, Risk, Caution, Normal, Trusted, VIP. Customers move between them automatically as their behavior evolves. Account age earns up to a +15 loyalty bonus.
Crit Risk Caut Norm Trust VIPVIP · 92 -
04
You decide Your call, every time
TrustLens never auto-blocks in Free. You review the profile and choose: block at checkout, allowlist forever, or simply watch the segment trend. Pro adds optional automation rules — still on your terms.
Eight signals. One clear picture.
We analyze returns, orders, coupons, categories, linked accounts, shipping addresses, chargebacks, and card-testing attacks — so you see exactly how each customer looks through the lens. All eight modules ship in the free version.
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Signal 1
Returns
Spots serial returners and abuse patterns before they scale — so you can act, not react.
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Signal 2
Orders
Builds a clear picture of normal vs risky behavior over time — no guesswork.
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Signal 3
Coupons
Flags coupon abuse and exploit patterns — so discounts reward real customers, not abusers.
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Signal 4
Categories
Surfaces resellers, unusual buying patterns, and mismatched behavior — so you see who's really shopping.
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Signal 5
Linked Accounts
Surfaces multi-account abuse and linked risk — so one bad actor can't hide behind many emails.
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Signal 6
Shipping Anomalies
Detects reshipping fraud and rapid address changes — patterns invisible at the single-order level.
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Signal 7
Chargebacks
Tracks disputes per customer and your blended chargeback ratio — so you stay clear of Visa, Mastercard, Amex, and Discover monitoring programs.
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Signal 8
Card-Testing Defense
Blocks stolen-card attack traffic before it reaches the payment gateway — with VIP bypass so legit repeat buyers are never disrupted.
All data stays in your store. TrustLens analyzes; you decide.
What TrustLens catches in the wild.
Six common abuse patterns, what TrustLens shows you, and how store owners typically respond. You stay in control of every action.
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Serial returner stopped
ChallengeA repeat customer keeps placing large fashion orders and returning most of them after wearing the items — refund rate buried across hundreds of orders.
TrustLensRefund rate climbs past the high threshold; full-refund ratio flags wardrobing; trust score drops into the Risk segment with the exact signals shown.
Result: Owner reviews the profile, blocks the email, and reclaims margin lost to repeat refunds.
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VIP shielded from false positives
ChallengeA high-value customer has 3+ years of history and an occasional return. You're worried automation might flag her by mistake.
TrustLensAccount-age bonus and clean order history place her in the VIP segment. One click adds her to the allowlist — score locked at 100, immune to negative signals.
Result: Best customers stay protected. No friction at checkout, no awkward support tickets.
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Chargeback pattern caught early
ChallengeDisputes have been creeping up on Visa orders — but nobody noticed because the monthly ratio still looks fine.
TrustLensThe dashboard speedometer flips to Approaching threshold. Pro's per-brand monitor shows Visa is at 68% of VDMP — well before VFMP. A daily email lands in the owner's inbox.
Result: Owner tightens fraud rules and avoids monitoring-program enrollment — and the fees and reserves that come with it.
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First-order coupon abuser flagged
ChallengeA new launch promo is being burned by accounts using throwaway emails to stack the first-order discount repeatedly.
TrustLensCoupons module logs multiple first-order coupons across linked fingerprints; coupon-then-refund pattern triggers; segment drops to Caution or Risk depending on volume.
Result: Owner blocks the cluster, refines coupon policy, and protects launch margin.
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Fraud ring surfaced
ChallengeDifferent names and emails, but suspicious volume from the same shipping address — and one of those emails just disputed an order.
TrustLensLinked Accounts detection ties 4 emails by address + IP + device fingerprint. One is in Critical — so the rest inherit a risk penalty automatically.
Result: Owner blocks the entire cluster in one workflow — no whack-a-mole.
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Stolen-card attack blocked
ChallengeA botnet starts hammering checkout with stolen card numbers — hundreds of declines per minute — to find live cards. Gateway fees pile up; chargeback risk spikes.
TrustLensCard-Testing Defense locks each attacking fingerprint for 90 seconds when it crosses the decline threshold. VIP Bypass keeps real repeat buyers checking out normally. One click on Panic Freeze halts all checkouts for 15 minutes if needed.
Result: Attack stalls before reaching the gateway. Fees, fraud, and downstream chargebacks all suppressed.
Your store, at a glance.
One screen for trust score trends, segment distribution, chargeback ratio, card-network thresholds, and the customers who need your attention right now.
Refreshed in real time
Async background scoring updates the dashboard within seconds of new orders, refunds, or disputes — no manual refresh.
⌘K command palette
Jump to any customer, segment, or setting from anywhere in the admin — the persistent header is always one keystroke away.
Defense state at a glance
A live pill shows current card-testing state (IDLE / TARGETED / PANIC) and dashboard alert bands surface anything that needs attention now.
Start free. Upgrade when you’re ready.
Free surfaces the risk. Pro acts on it. The WordPress.org download is the fully functional free version — no trial limits, no disabled scoring, no locked detection modules. Pro adds automation, advanced alerts, and payment-risk workflows for stores that need stricter control.
Everything you need to see risk
- Trust score for every customer (0–100)
- Six risk segments: VIP → Critical
- All 7 detection modules — returns, orders, coupons, categories, linked accounts, shipping anomalies, card-testing
- Command Center dashboard with trust trends, segment distribution, refund activity, and revenue-protection KPIs
- Trust badges on WooCommerce orders list — filter and sort by segment
- Chargeback tracking — Stripe & WooPayments auto-ingest, manual entry, per-customer dispute counters
- Dashboard Chargeback Ratio speedometer — Healthy / Approaching / Action needed status
- Card-Testing Defense — real-time decline-velocity blocking + one-click Panic Freeze
- Customer management — block, unblock, allowlist, recalculate, bulk actions, checkout enforcement
- Historical Sync — build trust profiles from past WooCommerce orders
- REST API (8 endpoints), WooCommerce HPOS, GDPR privacy tools, order-screen integration
- Core notifications — blocked checkout, weekly protection report, activation summary
Automation, alerts & payment risk
- Everything in Free, plus:
- Advanced Chargeback Monitor — per-brand breakdown (Visa VDMP/VFMP, Mastercard ECP, Amex, Discover), 12-month trend chart, trailing-30-day window
- Chargeback Ratio Email Alerts — daily check, deduplicated per brand per month
- One-Click Dispute Evidence Report — print-ready behavioral risk report for processor dispute responses
- Auto-Block After N Lost Disputes — configurable runtime enforcement
- Automation Rules — 16+ triggers, 30+ condition fields, async webhooks, inline rule inspector with SKIP reasons
- Webhooks — async dispatch, automatic retry with backoff, HMAC-SHA256 signed
- Scheduled Reports — daily, weekly, or monthly email summaries
- Payment Method Risk Controls — hide gateways for high-risk segments, linked accounts, or velocity spikes
- Card-Testing Defense Pro — auto-escalation, geographic-diversity safeguard, fingerprint & CIDR allowlists, attack analytics, Slack alerts
- Advanced Address Analysis — diversity-trend detection and enhanced country-mismatch severity
- 10 Advanced Notifications:
- High-Risk Order Alert
- Segment Change Alert
- Daily Digest
- High-Value Order Alert
- Repeat Refunder Alert
- Velocity Alert
- Score Recovery Alert
- New Customer Risk Alert
- Monthly Revenue Protection Report
- Chargeback Filed Alert
Choose your plan
Start free. Free already includes all 8 detection modules, chargeback tracking, and card-testing defense. Upgrade for automation rules, the advanced chargeback monitor with per-brand alerts, payment-risk controls, scheduled reports, and 10 advanced notification types.
Free
Get started with trust scoring
30 sites
Get TrustLens free- Trust score (0–100) for every customer
- Six segments: VIP → Critical
- Dashboard with charts and KPIs
- Trust badges on orders list with filtering & sorting
- Block, allowlist, or monitor by segment
- All 8 detection modules (Returns · Orders · Coupons · Categories · Linked accounts · Shipping anomalies · Chargebacks · Card-testing)
- Chargeback tracking (Stripe, WooPayments, manual)
- Chargeback Ratio Speedometer
- Card-Testing Defense (with VIP bypass + Panic Freeze)
- Historical Sync + REST API + HPOS compatibility
- Core notifications (weekly summary, high-risk, blocked checkout)
- Manual control mode: TrustLens never auto-blocks
Personal
For individual store owners
1 site
Get Personal- Everything in Free
- Advanced Chargeback Monitor (per-brand + alerts)
- One-Click Dispute Evidence Report
- Payment Method Risk Controls
- Velocity-Based Gateway Lock
- Linked Account Risk Protection
- Automation Rules
- Webhooks
- Scheduled Reports
- Advanced Notifications (10 types)
- 1 site license included
Business
For growing stores
5 sites
Get Business- Everything in Free
- Advanced Chargeback Monitor (per-brand + alerts)
- One-Click Dispute Evidence Report
- Payment Method Risk Controls
- Velocity-Based Gateway Lock
- Linked Account Risk Protection
- Automation Rules
- Webhooks
- Scheduled Reports
- Advanced Notifications (10 types)
- 5 sites included
- Great fit for scaling multi-store operations
Agency
For agencies & large stores
30 sites
Get Agency- Everything in Free
- Advanced Chargeback Monitor (per-brand + alerts)
- One-Click Dispute Evidence Report
- Payment Method Risk Controls
- Velocity-Based Gateway Lock
- Linked Account Risk Protection
- Automation Rules
- Webhooks
- Scheduled Reports
- Advanced Notifications (10 types)
- 30 sites — for agencies & multi-store
- Built for agency-scale client portfolios
Common questions, clearly answered.
Everything store owners ask before installing TrustLens — privacy, control, performance, and what's free vs Pro.
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Does TrustLens automatically block customers?
No, by default. The free version is manual: TrustLens surfaces customer risk data, and you decide when to block or allowlist someone.
Pro can optionally automate specific actions — alerts, order holds, verification requirements, customer blocking, payment-method restrictions — but only when you configure automation rules or chargeback auto-blocking. You stay in control.
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Does the free version include all detection modules?
Yes — all eight. Returns, orders, coupons, categories, linked accounts, shipping anomalies, chargebacks, and card-testing defense all ship in the free version. No trial limits, no disabled scoring, no locked modules.
Pro adds automation, webhooks, scheduled reports, advanced chargeback analytics, payment-method risk controls, and 10 advanced notification types.
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Does TrustLens work with guest checkout?
Yes. Customers are identified by a keyed HMAC-SHA256 hash of their email address, so guest and registered customers are tracked equally. If a guest later registers, their history carries over.
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How does linked-accounts detection work?
TrustLens creates pseudonymous fingerprints from shipping addresses, billing addresses, phone numbers, IP addresses, payment methods, and device user agents. When multiple customer accounts share fingerprints, they're flagged as linked.
This catches multi-account abuse like repeated first-order discounts or one bad actor hiding behind several emails.
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Can TrustLens help with chargebacks and disputes?
Yes. The free version tracks disputes from Stripe and WooPayments automatically, lets you record manual chargebacks for other gateways, and shows your blended chargeback ratio against card-network monitoring thresholds.
Pro adds a dedicated Chargeback Monitor page with per-brand breakdown (Visa VDMP/VFMP, Mastercard ECP, Amex, Discover), 12-month trend chart, daily ratio alerts, auto-block after N lost disputes, and a one-click Dispute Evidence Report for processor responses.
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What is Card-Testing Defense?
It's real-time protection against stolen-card attack bots. TrustLens watches per-device decline rates and blocks attacker fingerprints from checkout for 90 seconds when they cross the threshold. No merchant configuration required — sensible defaults ship enabled.
VIP Customer Bypass is on by default, so customers with at least one successful past order are never blocked by velocity. A one-click Panic Freeze button blocks all checkouts for 15 minutes when you spot an attack your thresholds haven't caught yet.
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Will TrustLens slow down my store?
No. Score calculations run asynchronously via Action Scheduler — the same background system WooCommerce uses. Checkout blocking uses a lightweight email-hash lookup. Historical Sync processes orders in small batches in the background. Dashboard ratio and trend queries are transient-cached (15 min / 1 hour TTL).
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What happens when I block a customer? Can I undo it?
Blocked customers see a customizable message when they try to add items to their cart or checkout. The block applies to both logged-in users and guest checkouts matching the blocked email. All blocked attempts are logged.
You can unblock at any time from the customer profile or list. You can also allowlist a customer — that locks their score at 100 and prevents any negative signals from affecting them.
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Does TrustLens send customer data to an external service?
No. TrustLens works entirely inside your WordPress and WooCommerce installation. It does not send customer data to the plugin developer or to any default third-party service.
External delivery only happens if you explicitly configure features like webhooks, Slack alerts, or email notifications. Linked-account fingerprints use keyed HMAC-SHA256 hashes, so raw identifier values are never exposed or reused across sites.
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What happens right after I install TrustLens?
New WooCommerce orders are analyzed automatically. To build trust profiles from your existing store history, run Historical Sync from the dashboard — it processes orders in small background batches without slowing the frontend.
By default, customers need at least 3 orders before they move out of the Normal segment. You can adjust this in Settings → General.
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Is TrustLens compatible with WooCommerce HPOS and GDPR?
Yes to both. TrustLens declares full compatibility with High-Performance Order Storage and works with both legacy and HPOS-enabled stores. It also integrates with WordPress privacy tools — customers can request data export or erasure through the standard WordPress privacy workflow, and TrustLens responds with signals, fingerprints, category stats, and automation logs included.
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Can I access TrustLens data from external systems?
Yes. TrustLens ships a REST API with 8 endpoints for looking up customers, retrieving scores, filtering by segment, and triggering recalculations. API access requires either the
manage_woocommercecapability or a valid API key configured in settings. Pro adds outgoing webhooks for real-time event delivery.
See your customers clearly today.
Install TrustLens free on WordPress.org. All eight detection modules, the full Command Center, chargeback tracking, and card-testing defense are included — no trial, no credit card, no locked features.
You stay in control Manual by default. TrustLens never auto-blocks unless you opt in.
All data stays in your store No third-party calls. HMAC-SHA256 hashes. GDPR-ready privacy tools.
Zero performance impact Async background scoring. Transient-cached dashboards. HPOS compatible.