All Products Mode

The “All Products” selection mode applies your discount to every product in your store (or within selected categories). This is the simplest way to create store-wide promotions.

When to Use All Products #

This mode is ideal for:

• Store-wide sales – Black Friday, holiday clearance, anniversary sales
• Seasonal promotions – End of season, summer sale, winter clearance
• Grand opening events – New store launch promotions
• Customer appreciation – Thank you discounts for all customers
• Simple promotions – When you want easy setup without product picking

How It Works #

1. Select “All Products” in Step 2 of the Campaign Wizard
2. Optionally filter by categories (see below)
3. The discount applies to every matching product
4. New products added to your store automatically receive the discount

Category Filtering #

You can combine “All Products” with category filtering:

No Category Filter (Default) #

Every published product in your store receives the discount.

With Category Filter #

Only products in selected categories receive the discount.

Example:

• Select categories: “Clothing”, “Accessories”
• Choose “All Products”
• Result: All clothing and accessory products are discounted

Automatic Product Inclusion #

A key benefit of “All Products” mode is automatic inclusion:

Scenario	What Happens
New product added	Automatically included in the campaign
Product moved to selected category	Automatically included
Product moved out of category	Automatically excluded
Product deleted	No longer in campaign
Product set to draft/private	Excluded from discount

How Exclusions Work #

Even in “All Products” mode, some products may not receive the discount:

Priority Conflicts #

If another campaign with higher priority targets specific products, those products receive the higher-priority discount instead.

Product Status #

Only published, purchasable products receive discounts. Excluded:

• Draft products
• Private products
• Out of stock products (configurable)
• External/affiliate products

Pro Conditions #

If you add advanced conditions (Pro), products not matching those conditions are excluded even in “All Products” mode.

Performance Considerations #

For stores with many products (1,000+), “All Products” mode is actually more efficient because:

• No product ID list needs to be stored
• Products are evaluated at runtime
• Database queries are optimized for this mode

Example Use Cases #

Store-Wide 20% Off #

Setting	Value
Categories	(None – all categories)
Selection	All Products
Discount	20% off
Priority	3

Clothing Category Sale #

Setting	Value
Categories	Clothing, Shoes
Selection	All Products
Discount	30% off
Priority	4

Clearance with Higher Priority #

Setting	Value
Categories	Clearance
Selection	All Products
Discount	50% off
Priority	5

Best Practices #

1. Use Categories When Possible: Rather than discounting literally everything, target relevant categories
2. Set Appropriate Priority: Store-wide sales usually use priority 3, category sales use 4
3. Consider Your Margins: All-product discounts affect revenue significantly
4. Schedule Wisely: Set clear end dates to avoid indefinite discounting
5. Monitor Performance: Track revenue impact with analytics (Pro)

Combining with Other Campaigns #

You can run “All Products” campaigns alongside specific campaigns:

Example Strategy:

• Campaign A: 10% off all products (Priority 2)
• Campaign B: 25% off clearance items (Priority 4)
• Result: Clearance items get 25% off, everything else gets 10% off

The priority system ensures the right discount applies to each product.