Free vs Pro Features

TrustLens has a clear split between Free and Pro: Free surfaces the risk, Pro acts on it. The free version on WordPress.org is the complete plugin — no trial limits, no disabled scoring, no locked detection modules. Every customer gets a trust score, every detection module runs, and every abuse pattern is visible. Pro adds the tools to act on what you see: an automation engine, the dedicated Chargeback Monitor page, advanced Card-Testing Defense, payment-method controls, scheduled reports, and ten additional notification types.

This guide walks through what’s in each tier, who Pro is for, and how to decide whether to upgrade.

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The Philosophy #

The split is intentional. Many fraud and security plugins lock the actual detection behind a paywall, so the free version can’t tell you whether you have a problem. TrustLens does the opposite: detection and scoring are complete in Free, so you can see exactly how much abuse your store has. Pro is what you upgrade to once you’ve decided you want to act on what’s there — automatically, at scale, or with the deeper card-network reporting that processors care about.

That means: if you have a small store and a manual moderation workflow, Free is genuinely sufficient. If you have meaningful order volume, frequent chargebacks, or you’re losing time clicking “block” on individual customers, Pro pays for itself quickly.

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What’s in Free #

Detection — All 8 Modules #

Every detection module ships in Free. None are gated.

• Return Abuse Detection — refund rate, refund frequency, refund value, full-vs-partial refund ratio
• Order Pattern Analysis — completion rates, cancellation patterns, order velocity
• Coupon Abuse Detection — repeat first-order coupons, coupon-then-refund cycles, excessive stacking
• Category-Aware Risk Scoring — extra risk where return rates cluster in specific product categories
• Linked Accounts Detection — accounts sharing addresses, phone numbers, IPs, payment methods, or device fingerprints
• Shipping Address Anomalies — address hopping, country mismatches, change velocity
• Chargeback Tracking — Stripe/WooPayments auto-ingestion, manual entry for other gateways, automatic card-brand capture
• Card-Testing Defense — real-time decline-velocity monitoring, attacker fingerprint lockouts, VIP bypass, Panic Freeze

Trust Scoring Engine #

• 0–100 score per customer, recalculated automatically on behavior changes
• Six segments (VIP, Trusted, Normal, Caution, Risk, Critical)
• Every signal visible on the customer profile
• Account-age loyalty bonus up to +15 points
• Configurable minimum-orders threshold, return-risk thresholds, and checkout-blocking master toggle

Dashboard #

• Trust score health card with 30-day trend
• Segment distribution row (six tiles)
• Module status pills
• Chargeback Ratio Speedometer (blended monthly, against lowest brand threshold)
• High-risk customer list
• Top returners by absolute refund value
• Category abuse stats
• Refund activity chart
• Hourly activity heatmap

Customer Management #

• Searchable customer list with sort and filter
• Customer detail profile with full event timeline and per-signal contribution breakdown
• Block / unblock / allowlist actions
• Bulk actions (block, unblock, allowlist, recalculate, delete)
• Admin notes per customer
• Trust badges on the WooCommerce orders list, sortable and filterable by segment
• Trust score display on every order edit page
• Checkout enforcement for blocked customers (Classic + Blocks / Store API)

Notifications #

• Blocked-checkout alert
• Activation summary
• Weekly protection report

Platform Features #

• REST API with 8 endpoints
• WooCommerce HPOS compatibility
• GDPR privacy export and erasure
• Historical Sync (batched, background)
• Action Scheduler-based async scoring with deduplication
• Unified Request Gate for Classic + Blocks checkout
• Keyed HMAC-SHA256 pseudonymization throughout

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What Pro Adds #

1. Automation Rules Engine #

The flagship Pro feature. Build trigger-based rules that fire when customer risk changes, orders are placed, refunds happen, disputes are filed, linked accounts are detected, card-testing attacks happen, or shipping anomalies are spotted.

• 16+ triggers — Order Placed, Order Refunded, Customer Score Changed, Segment Changed, Chargeback Filed, Dispute Recorded, Linked Accounts Detected, Card Testing Attack, Shipping Anomaly, Coupon Applied, and more
• 30+ condition fields — trust score, segment, total order value, total disputes, customer age in days, country mismatch, coupon total, payment method, linked accounts count, return rate, refund value, etc.
• Actions — block customer, hold order, send email, fire webhook, allowlist customer, cancel order, tag customer
• Async dispatch with automatic retry — failed actions retry at 60s / 120s / 240s backoff
• HMAC-SHA256 signed webhooks by default
• Save-time validator blocks rules that can never fire — unsatisfiable conditions, schema violations, contradictions — each with a specific inline reason
• Inline rule inspector shows SKIP status with the exact reason (“Cooldown active” / “Condition not met: trust_score > 50”) so you can answer “why didn’t my rule fire?” in one glance

2. Advanced Chargeback Monitor #

A dedicated TrustLens → Chargeback Monitor page built to keep you clear of card-network monitoring programs.

• Per-brand ratio breakdown — Visa VDMP/VFMP, Mastercard ECP, Amex, Discover — with threshold progress bars
• 12-month trend chart showing how each brand has moved over time
• Trailing-30-day window alongside the Free calendar-month view
• Recent disputes activity feed with case status
• Top-disputed customers with one-click access to a Dispute Evidence Report — print-ready professional behavioral risk report (trust score, signals, order history, return analysis vs store average, linked accounts, full event timeline) that you can submit alongside processor dispute responses
• Customizable warn-threshold percent (50–100%)
• Auto-Block After N Lost Disputes — configurable runtime enforcement
• Chargeback Ratio Email Alerts — daily check that emails you before any brand crosses its network threshold, deduplicated per brand per calendar month

3. Card-Testing Defense Pro #

On top of the Free Card-Testing Defense, Pro adds attack-scale protection.

• Auto-escalation from targeted blocking to global Panic Freeze when an attack spreads across multiple device fingerprints (default: 3 distinct devices in 10 minutes)
• Geographic-diversity safeguard — before escalating, checks whether the decline burst is naturally distributed across ≥10 countries with no single country >50%, so legitimate flash-sale or viral traffic isn’t mistaken for an attack
• Fingerprint and IP CIDR allowlists for QA, integration partners, and known-good traffic (IPv4 and IPv6 ranges supported)
• Advanced fingerprint signal — 12-font detection via baseline-width comparison, harder for botnets to spoof consistently across nodes
• Per-fingerprint threshold overrides for tighter or looser thresholds on specific known devices
• Attack History tab with 24-hour decline count, decline-code breakdown, top-10 attacking fingerprints, hourly timeline chart, CSV export of all velocity events
• Slack and email alert dispatcher for attack_detected, auto_escalated, and panic_button_activated events

4. Payment Method Risk Controls #

Hide specific payment gateways for high-risk customers, linked accounts, or velocity spikes. Fine-grained checkout protection without blocking the whole order.

5. Scheduled Reports #

Daily, weekly, or monthly email summaries of store risk activity, customer trends, and protection KPIs. Configurable recipients, schedule, and content sections.

6. Ten Advanced Notification Types #

• High-Risk Order Alert
• Segment Change Alert
• Daily Digest
• High-Value Order Alert
• Repeat Refunder Alert
• Velocity Alert
• Score Recovery Alert
• New Customer Risk Alert
• Monthly Revenue Protection Report
• Chargeback Filed Alert

7. Advanced Address Analysis #

Diversity-trend detection and enhanced country-mismatch severity for deeper shipping-fraud insight on top of the Free shipping-anomalies module.

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Side-by-Side Feature Matrix #

Feature	Free	Pro
Detection
All 8 detection modules	✓	✓
Trust scoring (0–100, 6 segments)	✓	✓
Per-signal visibility on customer profile	✓	✓
Advanced address-diversity analysis	—	✓
Card-Testing Defense
Real-time velocity detection	✓	✓
Panic Freeze button	✓	✓
VIP customer bypass	✓	✓
Auto-escalation	—	✓
Geographic-diversity safeguard	—	✓
Fingerprint / IP CIDR allowlists	—	✓
12-font advanced fingerprint	—	✓
Attack History tab + CSV export	—	✓
Slack + email attack alerts	—	✓
Chargeback Monitor
Blended monthly ratio speedometer	✓	✓
Stripe / WooPayments auto-ingestion	✓	✓
Manual dispute entry	✓	✓
Dedicated Chargeback Monitor page	—	✓
Per-brand Visa/MC/Amex/Discover breakdown	—	✓
12-month trend chart	—	✓
Trailing-30-day window	—	✓
Recent disputes activity feed	—	✓
Dispute Evidence Report (print-ready)	—	✓
Auto-block after N lost disputes	—	✓
Daily ratio email alerts	—	✓
Customer Management
Trust badges on orders list	✓	✓
Customer detail profile	✓	✓
Block / Allowlist / Bulk actions	✓	✓
Checkout enforcement (Classic + Blocks)	✓	✓
Order-edit-screen trust display	✓	✓
Automation
Automation rules engine	—	✓
16+ triggers, 30+ condition fields	—	✓
HMAC-SHA256 signed webhooks	—	✓
Async dispatch with retries	—	✓
Save-time validator + rule inspector	—	✓
Notifications & Reports
Core email notifications	✓	✓
10 advanced notification types	—	✓
Scheduled reports (daily / weekly / monthly)	—	✓
Payment Method Risk Controls	—	✓
Platform
REST API (8 endpoints)	✓	✓
WooCommerce HPOS compatible	✓	✓
GDPR privacy tools	✓	✓
Historical Sync	✓	✓
Priority support	—	✓

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Who Should Upgrade to Pro? #

Store Profile	Recommendation
Small store, low order volume (< 100 orders/month), manual moderation	Free is sufficient
Mid-volume store with occasional chargebacks (1–3 per month)	Free covers detection; consider Pro if you want auto-actions
Mid-to-high volume with regular chargeback exposure	Pro — Chargeback Monitor pays for itself by keeping you below network thresholds
Stores targeted by card-testing attacks	Pro — auto-escalation, geo-diversity safeguard, and allowlists are critical
Stores with operational team needing alerts & reports	Pro — scheduled reports + 10 notification types
Stores building custom integrations (CRM, ERP, helpdesk)	Pro — automation webhooks + HMAC signatures + retry logic
Agencies managing client stores	Pro — automation + reports + priority support

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How to Upgrade #

1. Click Upgrade in the TrustLens admin header, or visit the Pricing page from your admin
2. Select your license plan
3. Complete the purchase via Freemius checkout
4. Your license activates automatically — Pro features unlock immediately, no reinstall needed

Pro is licensed annually. New customers are eligible for a free trial — start it from the Pricing page in your admin.

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What Stays the Same When You Upgrade #

Upgrading is non-destructive. All customer trust scores, signal history, settings, blocks, allowlists, admin notes, and chargeback records remain exactly as they were. Pro features layer on top — you don’t reconfigure anything. If you ever downgrade, you keep all the data you accumulated; you just lose access to Pro-only pages and features.