Traffic and Geographic Data
3 min read
Smart Cycle Discounts Pro can track additional data about where your discount-driven sales come from, including geographic distribution and traffic sources. This feature requires Smart Cycle Discounts Pro.
Geographic Data #
What’s Tracked #
Geographic data is captured from WooCommerce order billing/shipping information:
| Data Point | Source |
|---|---|
| Country | Billing country from order |
| State/Region | Billing state/province |
| City | Billing city |
Geographic Report #
View discount sales by location:
- Country breakdown: Revenue and conversions per country
- Top regions: Best-performing states/provinces
- Map visualization: Heat map showing discount sales concentration
Viewing Geographic Data #
In Analytics Dashboard #
- Go to SC Discounts → Analytics
- Scroll to “Geographic Performance” section
- View default country breakdown
Geographic Table #
| Column | Description |
|---|---|
| Country | Country name and flag |
| Orders | Number of discount orders |
| Revenue | Total revenue from that country |
| % of Total | Percentage of overall discount revenue |
Drill Down #
Click a country to see state/region breakdown within that country.
Traffic Source Tracking #
What’s Tracked #
If UTM parameters or referrer data is available:
| Data Point | Example |
|---|---|
| Source | google, facebook, email |
| Medium | cpc, organic, newsletter |
| Campaign | black_friday_2025 |
| Referrer | referring website URL |
Traffic Report #
See which marketing channels drive discount sales:
- Source breakdown: Google, Facebook, Direct, etc.
- Medium performance: Paid vs. organic vs. email
- Campaign attribution: Link marketing campaigns to discount conversions
Integration with UTM Parameters #
How It Works #
- Customer clicks link with UTM parameters
- UTM data stored in session/cookie
- When order placed, UTM data associated with order
- Analytics report shows traffic source for discount orders
Example UTM Link #
https://yourstore.com/shop?utm_source=facebook&utm_medium=cpc&utm_campaign=holiday_sale
Analytics Report Shows #
Source: Facebook Medium: CPC (paid) Campaign: holiday_sale Orders from this source: 45 Revenue: $3,200 % of total: 18%
Top Sources Report #
Metrics by Source #
| Source | Orders | Revenue | Conv. Rate |
|---|---|---|---|
| Google Organic | 120 | $8,500 | 3.2% |
| Email Newsletter | 85 | $6,200 | 8.5% |
| Facebook Ads | 45 | $3,200 | 2.1% |
| Direct | 200 | $12,000 | 4.0% |
Using Geographic Insights #
Target Marketing #
Identify top-performing regions to focus marketing spend:
- Run region-specific campaigns
- Adjust ad targeting based on performance
- Time campaigns for regional events
International Expansion #
Track discount performance by country:
- Identify emerging markets
- Validate expansion decisions
- Adjust pricing/discounts by region
Localized Promotions #
Plan region-specific sales:
- US: Thanksgiving/Black Friday focus
- UK: Boxing Day sales
- Australia: Different seasonal timing
Using Traffic Source Insights #
Marketing ROI #
Calculate return on marketing investment:
Facebook Ads: - Ad Spend: $500 - Discount Revenue: $3,200 - ROI: ($3,200 - $500) / $500 = 540%
Channel Optimization #
Compare channel effectiveness:
- Which channels convert best?
- Where should you increase spend?
- Which campaigns need improvement?
Email vs. Paid #
Compare owned vs. paid channels:
- Email often has higher conversion rates
- Paid brings new customers
- Balance based on goals
Data Privacy #
What We Collect #
- Country/region from billing address
- UTM parameters from URLs
- Referrer URLs
What We Don’t Collect #
- IP addresses
- Precise geolocation
- Personal identifying information beyond order data
GDPR Compliance #
Geographic data is aggregate and anonymized in reports. Individual order data follows WooCommerce’s privacy handling.
Limitations #
Geographic Data #
- Requires billing address on orders
- Guest checkouts may have incomplete data
- VPN users may show incorrect country
Traffic Source Data #
- Requires UTM parameters or referrer preservation
- Some browsers block referrer data
- Ad blockers may remove UTM parameters
- “Direct” traffic includes various untracked sources
Enabling Enhanced Tracking #
Geographic data is collected automatically from WooCommerce orders.
For traffic source tracking:
- Use UTM parameters on marketing links
- Ensure WooCommerce session tracking is enabled
- Check that caching plugins don’t strip UTM parameters
