Revenue and Conversion Tracking
2 min read
Smart Cycle Discounts Pro tracks revenue and conversions for all your campaigns, helping you measure the effectiveness of each promotion. This feature requires Smart Cycle Discounts Pro.
What Gets Tracked #
Revenue Metrics #
| Metric | Definition |
|---|---|
| Gross Revenue | Total order value for orders with discounted items |
| Discount Amount | Total value of discounts applied |
| Net Revenue | Gross revenue minus discounts |
| Average Order Value | Mean order total for discounted orders |
Conversion Metrics #
| Metric | Definition |
|---|---|
| Conversions | Orders containing discounted products |
| Units Sold | Total quantity of discounted items sold |
| Conversion Rate | Percentage of store orders that include discounts |
How Tracking Works #
Order Processing #
When a customer completes an order:
- System identifies products that had campaign discounts applied
- Calculates the discount amount per item
- Associates the order with the relevant campaign(s)
- Updates analytics totals
Attribution Rules #
- Single Campaign: If product was discounted by one campaign, full attribution to that campaign
- Priority Wins: If multiple campaigns could apply, the winning (highest priority) campaign gets attribution
- Multi-Product Orders: Each product attributed to its own campaign; order totals split accordingly
Example Attribution #
Order #1234: $150 total - Product A ($60, Campaign X at 20% off) → Campaign X gets $60 revenue, $12 discount - Product B ($90, Campaign Y at 10% off) → Campaign Y gets $90 revenue, $9 discount Campaign X: Revenue $60, Discount $12, 1 conversion Campaign Y: Revenue $90, Discount $9, 1 conversion
Revenue Tracking Details #
What Counts as Revenue #
- Product line item totals (after discount)
- Orders in completed, processing, or on-hold status
- All currencies tracked in base currency equivalent
What Doesn’t Count #
- Shipping costs
- Taxes
- WooCommerce coupon discounts (separate from campaigns)
- Refunded orders (subtracted from totals)
- Cancelled orders
Discount Calculation #
Original Price: $100 Campaign Discount: 25% off Discounted Price: $75 Discount Amount: $25 If customer buys 3: Revenue: $225 Discount Given: $75 Units Sold: 3
Conversion Tracking Details #
Conversion Definition #
One conversion = one order containing at least one discounted product.
Conversion vs. Units #
Order with 5 discounted items: - Conversions: 1 - Units Sold: 5
Multi-Campaign Orders #
If an order contains products from multiple campaigns:
- Each campaign gets 1 conversion counted
- Revenue splits by product attribution
Viewing Revenue Data #
Analytics Dashboard #
Go to SC Discounts → Analytics to see:
- Overall revenue summary
- Revenue trend chart
- Per-campaign revenue breakdown
Campaign Overview Panel #
Click any campaign to see its specific metrics:
- Total revenue attributed
- Conversion count
- Average order value
- Trend compared to previous period
Analyzing Revenue Performance #
Revenue per Campaign #
Compare campaigns to identify top performers:
Campaign A: $5,000 revenue from 100 conversions ($50 AOV) Campaign B: $8,000 revenue from 50 conversions ($160 AOV) Campaign C: $2,000 revenue from 200 conversions ($10 AOV)
Campaign B has highest AOV despite fewer orders.
Revenue vs. Discount #
Calculate discount efficiency:
Campaign A: $5,000 revenue, $1,000 discount = 5:1 ratio Campaign B: $8,000 revenue, $3,000 discount = 2.7:1 ratio Campaign C: $2,000 revenue, $200 discount = 10:1 ratio
Campaign C is most efficient per discount dollar.
Conversion Rate Analysis #
Track what percentage of store orders include discounts:
Total Store Orders: 500 Orders with Discounts: 150 Discount Participation Rate: 30%
Time-Based Analysis #
Daily Revenue #
See which days perform best:
- Weekday vs. weekend patterns
- Peak hours (if tracked)
- Flash sale impact
Weekly Trends #
Identify weekly patterns:
- Best day for promotions
- Weekend deal effectiveness
Monthly Comparison #
Month-over-month growth tracking:
- Seasonal trends
- Holiday period impact
- Year-over-year comparison
Refund Handling #
When orders are refunded:
Full Refund #
- Revenue subtracted from campaign totals
- Conversion count decremented
- Units sold adjusted
Partial Refund #
- Revenue adjusted proportionally
- Conversion still counts (order existed)
- Units adjusted based on refunded items
Data Retention #
Analytics data is retained based on your settings:
- Default: 365 days of detailed data
- Aggregated: Summary data kept indefinitely
- Configurable: Adjust in Settings → Advanced
Tips for Better Tracking #
- Use clear campaign names: Makes report reading easier
- Avoid overlapping products: Cleaner attribution when campaigns don’t compete
- Check data regularly: Weekly review catches issues early
- Compare similar periods: Weekend to weekend, not weekend to weekday
- Account for external factors: Marketing pushes, seasonality, etc.
Updated on February 14, 2026
